What is financial
statement analysis
Financial statement analysis
is the process of reviewing and evaluating a company's financial statements (such as the balance sheet or
profit and loss statement), thereby gaining an understanding of the financial health of
the company and enabling more effective decision making. Financial statements
record financial data; however, this information must be evaluated through financial statement analysis to become more useful to investors, shareholders,
managers and other interested parties.
Methods
of Financial Statement Analysis
There are two key
methods for analyzing financial statements. The first method is the use of
horizontal and vertical analysis. Horizontal analysisis the
comparison of financial information over a series of reporting periods, while vertical analysis is the proportional analysis of a
financial statement, where each line item on a financial statement is listed as
a percentage of another item. Typically, this means that every line item on an
income statement is stated as a percentage of gross sales, while every
line item on a balance sheet is stated as a percentage of total assets. Thus,
horizontal analysis is the review of the results of multiple time periods,
while vertical analysis is the review of the proportion of accounts to each
other within a single period.
The second method for
analyzing financial statements is the use of many kinds of ratios. Ratios are used to
calculate the relative size of one number in relation to another. After a ratio
is calculated, you can then compare it to the same ratio calculated for a prior
period, or that is based on an industry average, to see if the company is
performing in accordance with expectations. In a typical financial statement
analysis, most ratios will be within expectations, while a small number will
flag potential problems that will attract the attention of the reviewer.
Problems with Financial
Statement Analysis
While financial statement analysis is an excellent
tool, there are several issues to be aware of that can interfere with your
interpretation of the analysis results. These issues are:
· Comparability between
periods. The
company preparing the financial statements may have changed the accounts in
which it stores financial information, so that results may differ from period
to period. For example, an expense may appear in the cost of goods sold in one
period, and in administrative expenses in another period.
· Comparability between
companies. An
analyst frequently compares the financial ratios of different companies in
order to see how they match up against each other. However, each company may
aggregate financial information differently, so that the results of their
ratios are not really comparable. This can lead an analyst to draw incorrect
conclusions about the results of a company in comparison to its competitors.
· Operational information. Financial analysis
only reviews a company's financial information, not its operational
information, so you cannot see a variety of key indicators of future
performance, such as the size of the order backlog, or changes in warranty
claims. Thus, financial analysis only presents part of the total picture